The Balenciaga web store focuses on the “This Is Not a Gucci Bag” accessories, as well as the flipped take on the GG logo. The Gucci web store offers items in Balenciaga’s floral print, as well as the Triple S colorways and technical jackets that recall other Demna Gvasalia-designed pieces. For the Hacker Project, the chunky sneaker arrives in two colorways, each of which is covered with nods to both the Gucci and Balenciaga influences.Ĭontinuing the theme of the Hacker Project, each house sells items more commonly associated with the other. Elsewhere, bags have been scrawled with graffiti declaring “This Is Not a Gucci Bag,” and the two label’s logos sit side by side on the crystal-encrusted hourglass suit.Īnother key feature is the return of Balenciaga’s divisive Triple S silhouette. The non-collaboration even includes a co-branded Triple S.Īvailable for two weeks only, the Balenciaga and Gucci’s Hacker Project will drop worldwide on November 15.Stand-outs include a rework of Gucci’s GG logo - transformed into a double B logo - which appears on puffa jackets, caps and even socks. The range includes styles featuring the new jumbo GG motif, a maximalist version of the historic monogram. Among the hybrid universe of ready-to-wear and accessories, combining the aesthetics of Creative Directors Alessandro Michele and Demna Gvasalia, emblematic styles come together to create something new - from the Jackie 1961 enriched with a diagonal Balenciaga print to the City bag in GG canvas and the Triple S sneaker reimagined with Gucci’s Flora print. It is a HACK! The Hacker Project, first presented within Gucci Aria in April 2021, merges the iconic silhouettes and codes of Balenciaga and Gucci in unique creations as an exploration on ideas of authenticity and appropriation within the fashion industry.
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